share Event

The share event is used to track when a user shares content or products with others — through social platforms, copy link buttons, or embedded sharing tools. This is useful for understanding referral behaviors and social engagement.

This model captures details about what was shared and how.

Properties

Name
event
Type
string
Description
Must be set to share.
Name
user_id
Type
string
Description
Unique identifier for the user performing the share.
Name
session_id
Type
string
Description
Current session ID.
Name
content_type
Type
string
Description
The type of content being shared (e.g., product, article).
Name
content_id
Type
string
Description
ID of the shared content.
Name
method
Type
string
Description
Sharing method used (e.g., facebook, twitter, copy_link).

Push event to the dataLayer

dataLayer.push example

dataLayer.push({
  event: 'share',
  user_id: 'user-777',
  session_id: 'session-999',
  content_type: 'product',
  content_id: 'SKU-9999',
  method: 'copy_link'
});

Best Practices

Push the event only after the share action is confirmed (not on click alone).
Normalize share methods to ensure consistent reporting.
Combine this data with referral and UTM tracking to measure downstream impact.

Use Cases

The share event supports: