sign_up Event

The sign_up event is used to track when a user completes a registration or sign-up flow. This is a key conversion event and often a primary goal in SaaS, subscription, and ecommerce businesses.

This model captures user registration information, the method of sign-up, and any user identifiers used for attribution or remarketing.

Properties

Name
event
Type
string
Description
Must be set to sign_up.
Name
method
Type
string
Description
The method used to sign up (e.g., email, google, facebook).
Name
user_id
Type
string
Description
Unique identifier for the newly registered user.
Name
session_id
Type
string
Description
Unique identifier for the user's current session.
Name
user_data.email_hash
Type
string
Description
Hashed email (SHA-256, lowercase, trimmed).
Name
user_data.phone_hash
Type
string
Description
Hashed phone (SHA-256, lowercase, trimmed).

Push event to the dataLayer

Here is an example of how to structure and push the sign_up event to the dataLayer:

dataLayer.push example

dataLayer.push({
  event: 'sign_up',
  method: 'email',
  user_id: 'abcd1234-efgh-5678-ijkl-0987654321zx',
  session_id: 'session-xyz',
  user_data: {
    email_hash: 'abc123examplehashedemail0987',
    phone_hash: 'def456examplehashedphone6543'
  }
});

Best Practices

Fire the event only once the sign-up is confirmed.
Normalize and hash emails and phone numbers before sending.
Include the method for better segmentation and performance reporting.
Match this event with conversions in GA4, Meta Pixel, and similar platforms.

Use Cases

The sign_up event is used for: